Nikolay Gorelyy

NikolayGorelyy

OverviewImpact Producer, Public Figure, Author, Founder of REPKA STATE — a collaboration network for creative industries.

Scaling projects into Israel, New York, and other markets. 20 years managing production and media projects.

BioBorn in St. Petersburg in 1989. Holds degrees in History and Economics from St. Petersburg State University, an MBA from Skolkovo School of Management, and completed the Master of Public Strategies program. Also studied Innovation at UC Berkeley and Design Thinking at Stanford.

PersonalMarried, three children. Speaks Russian, Spanish, and English.

Projects include GEEK PICNIC, one of Europe’s largest science and technology festivals; a community of AI producers (20K+ members); and REPKA STATE, a collaboration network for leaders in creative industries.

Nikolay Gorelyy
cyclowiki.orgView projects ↗

Education

Timeline

01
  1. 2011

    Faculty of History, St. Petersburg State University

  2. 2013

    Faculty of Economics, St. Petersburg State University

  3. 2018

    MBA, Moscow School of Management Skolkovo

  4. 2018

    Innovation Studies — UC Berkeley

  5. 2018

    Design Thinking — Stanford

  6. 2022

    ICF Coach Certification

  7. 2023

    Master of Public Strategies (MPS) Program, Skolkovo

  8. 2026

    Postgraduate Studies, Institute of Latin American Studies, Russian Academy of Sciences

Current activities

Roles and organizations

02
01

Creative Director

United Center for Creative Economy Development (Creative Economy Nonprofit)

02

General Producer

CREATIVE GENERATION movement

03

Visionary behind the REPKA Collaboration Cooperative

Director of the Collaboration Center at the United Center for Creative Economy Development

04

Advisor to the Governor of the Jewish Autonomous Region

Impact and public projects

Case studies

03

REPKA STATE

01 / 07
REPKASTATE.COM
Description
A network built on live meetings, digital infrastructure, and AI services for leaders in creative industries, marketing, and media. The goal: mutually beneficial collaborations. In one session, we design and build a joint project on the spot — and leave with a ready business case.
Role
Format creator / movement visionary
Concept
Creating product collaborations on the spot to boost sales and generate media stories. Format: off-site sessions tailored to partners’ goals, with participant groups assembled around business needs (brands / cultural institutions / media / bloggers / AI producers / civic organizations).
Purpose
Building a hotel network based on this format and movement as the foundation of a network state.
T.ME/AICREATIVEGENERATION
PRESENTATIONview

GEEK PICNIC

02 / 07
Description
One of Europe's largest tech festivals (100K+ visitors annually)
Role
Founder / producer
Results
Moscow, St. Petersburg, Jerusalem. 100,000 visitors annually and over 200 million in sponsorship funding (PayPal, Kaspersky, MegaFon, MTS, Alfa). Participants included Richard Dawkins, Jamie Hyneman, and others.
Exit
Brand sold for $1 million in 2018, with no vesting.

Sponsors

Richard Dawkins
Jamie Hyneman

Resources

Wikipediaen.wikipedia.org · Geek Picnic↗The Jerusalem Postjpost.com · Geek Picnic in Jerusalem↗Inc. Russiaincrussia.ru/share/pinkin-dlya-aitishnikov↗mos.rumos.ru/news/item/43791073↗

Border Guardians: A New Way of Life for Veterans of the Special Military Operation

03 / 07
Description
Developing a project to support the reintegration of veterans of the Special Military Operation.
Role
Project creator / guest producer at the Creative Economy Nonprofit
Client
Governor of the Jewish Autonomous Region
Solution
Settling veterans on autonomous, standardized farms, with periodic visits from creative professionals to develop cultural activities for farming families.

Result

The project was presented to and received support from the head of state.KREMLIN.RU ↗
The project is being developed with federal agencies and development institutions.T.ME/CREATIVECONTEXT ↗

High-Tech Biennale

05 / 07
Objective
Create the first immersive exhibition of advanced consumer technologies.
Role
Entrepreneur / producer / project creator
Result
Secured $250K from a private investor and $600K in sponsorships (Nissan / Asus / Acer / Beeline / Oral-B and others). 45,000 visitors. Negotiations and in-person meetings in New York and Shenzhen to bring exhibits and partners to the exhibition.
SMIT SPACE // MOSCOW MUSEUMWatch ↗

Resources

Museums of Moscowmosmuseum.ru · 60 Minutes into Tomorrow↗TASS · Sciencetass.ru/nauka/6820811↗mos.ru · Culturemos.ru/kultura · news archive↗

Moscow Export Center

06 / 07
MOSCOW-EXPORT.COM
Objective
Digitalizing support measures for small and medium-sized enterprises.
Role
Director of Digitalization, Moscow Department of Entrepreneurship
Employer
Moscow Export Center
Tools
  • Establishing customer service and call center operations
  • Creating a digital platform and mobile app for entrepreneurs
Result
  • Optimizing support measures through redesigned interactions with SMEs, reducing costs tenfold
  • Transitioning to an operator-led model with platforms and banks: initiated a pilot with Tochka Bank and revised the approach with Yandex, 2GIS, and Mail.ru
  • Support budget: over RUB 1 billion
T.ME/AICREATIVEGENERATIONWHITE LABEL PRESENTATIONdrive.google.com · view

Sector Esports

07 / 07

A semi-professional esports league with 60K participants

Projects created

REPKA

Books and methodologies

Author

04
Book cover
01Book · 2026

PRODUCE THIS… The Rise of the Producer in the Creative Economy

Platforms have become digital feudal lords. They own the infrastructure, collect rent, and capture the value created by others. But without producers — those who assemble resources, build collaborations, and hold attention — platforms are empty shells.

This book is about a new class that already exists but hasn't yet recognized itself. A producer is not just a Hollywood title. It's a developer, a startup founder, a product manager, a blogger. They all do the same thing: reassemble reality around a task.

The answer is collaboration — the only sustainable reason to unite. This is an invitation to build a network based on live meetings and mutually beneficial creative collaborations.

02

School AI · 2026

METHODOLOGY — Vibe Salon for Students and Teachers

We're building a different kind of education — preparing students and teachers for a world where collective creative action, relationships within a team, and AI produce products capable of changing the world.

Explore the methodology↗
03Format · 2025

REPKA

REPKA is an original format for creating product collaborations in live sessions between leaders in creative industries and business.

“The methodology enables leaders to create and prototype mutually beneficial product concepts, right here and now.”

YouTube

06
www.youtube.com/@NIKOLAY_GORELYY/videos↗Visit the channel▶

Training and talks

Formats and topics

08
2Practical sessions
5Seminars
9Visionary lectures
16Topics in total
01

PRACTICAL SESSIONS

  1. 01

    Creating In-Demand Projects in the Digital Environment (AI, Design Thinking, Prototyping, Production)

  2. 02

    Producing Brand Collaborations Between Decision-Makers, Here and Now, in the REPKA AI Format

02

SEMINARS

  1. 01

    Fundraising and Investment for Startups, Impact Projects, and Business (Attracting Funding from Individual Investors, Funds, and Government; Building Funnels and Demand for Your Projects)

  2. 02

    Marketing Creative Projects (PR, Collaborations, Guerrilla Tools, and Digital Funnels)

  3. 03

    AI Transformation: Building Internal AI Communities and Changing Corporate Culture

  4. 04

    The City as a Product: How to Build and Sell a Local Myth (Tourism, Events, Collaborations, Immersive Experiences, and Trends)

  5. 05

    WOW Culture: Winning Hearts and Keeping Talent in the Age of Attention Inflation

03

LECTURES AND SEMINARS

  1. 01

    PRODUCE THIS… The Rise of the Producer in the Creative Economy and the Transformation of Social Structures

  2. 02

    AI Producer: How In-Demand Employees Become Product Punks — and Why This Is Not an Illness (Agents, Product Thinking, Macro Trends, and AI)

  3. 03

    Platform Economy and the Colonization of Consciousness: How the Battle for Attention Is Reshaping Geopolitics

  4. 04

    Digital Feudal Lords and the New Third Estate

  5. 05

    The Future of Settlements: From Nation-States to Network Cities

  6. 06

    Vibe Salon: A New Format of Collective Creative Action

  7. 07

    Demography, Democracy, and Dictatorship: Why Nation-States Won't Survive

  8. 08

    Producer 2.0: How AI Turns Employees into Value Assemblers

  9. 09

    Why the Lone Wolf Is Doomed: Collaboration as a New Mode of Value Production

Articles and resources

Media coverage

10